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Through our latest collaboration with ASICS, we help introduce their latest performance running style, the GEL-NYC, and embrace everything it stands for through a celebration of city life after dark. Cutting through the noise, our GEL-NYC serves as a wearable metro card, made for leaving no stone unturned in the pursuit of late-night food spots, word-of-mouth speakeasies, underground shows, and anything else you can think of happening 'after-hours'.
From its rattling chain-link-mesh underlays and blazing neon-sign accents to the melting pot of paneling ranging from rough around the edges to smooth and tidy, our GEL-NYC leaves no sewer-grate unturned.
1201A952.020
