Rewind to 1976. New Balance introduces the 320, a nylon/suede running shoe in the archetypal wedge shaped, lightweight '70s style. The 320 marked two pivotal moments in New Balance history. It featured the first use of the iconic 'N' branding, and, after being voted the number 1 running shoe on the market by Runner's World magazine, the 320 established New Balance's reputation asthebrand for serious runners.
New Balance's 327 silhouette is a contemporary aesthetic update of the 320's classic '70s style. The nylon with suede overlays upper features a bolder arrangement, with the 'N' logo receiving particular attention, in the form of exaggerated proportions. The heel wraparound herringbone gum rubber sole of the original 320 takes on a rugged quality, with a switch to a tread pattern.
The latest 327 offering puts a deconstructed, modernist spin on the classic nylon/suede formula. A distinctive, split construction design sees a lightweight and rugged ripstop nylon with suede and leather overlays, and suede 'N' branding applied to the outer half, and a grey midsole. For its part, the inner portion inverts the materials, with a black base featuring khaki canvas and olive leather overlays atop a hi-vis orange midsole.
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