Before Michael Jordan was Michael Jordan, he was just a young man on his way to the NBA. Fresh out of college and having never played a game of pro-ball before, Nike bet the farm on him in hopes he'd help get their basketball navision on the map.
After negotiations and major nail-biting, a deal was made and the Swoosh had secured their future star. Designer Peter Moore's Air Jordan 1 was ready for the market in short order, with a projected $3 million in sales by the end of year 3 in Jordan's five-year contract. It sold $126 million worth in the first year.
Nike’s historic - and risky bet on Jordan is perfectly summed up in their 1985 photoshoot showing MJ appear to dunk over the Chicago skyline, illustrating to the world that even the sky wasn’t a limiting factor.
With the Air Jordan 1 Retro Hi Og Craft 'Skyline', Jordan pays homage to all the hard work, emotions, sacrifices, and things yet to prove through the gradient of a legendary sunset.
- Air Jordan 1 Retro Hi OG Craft
- Vivid Orange/Black/Iced Lilac/True Blue
- DX0054-805
