KEVO PUFFER JACKET W4T3

Used to the onslaught of wet weather conditions in their native Denmark, foundersPhilip Lotko and Daniel Hesselager knew that if theylet the rain get them down, they'd be living in a permanent rut. So might as well lean in and name your brand after this cumbersome weather phenomenon right?

Starting through a fascination with the classic rubber raincoat, RAINS is an outerwear lifestyle brand that encourages outdoor exploration under any conditions through gear you can't wait to try out. To put it in The Jesus and Mary Chain-terms, 'that's why they're happy when it rains. They're happy when it pours.'

• Waterproof lightweight nylon ripstop
• Slip-in side seam pockets
• Insulated hood with elastic string adjustment
• Elastic string adjustment at hem
• Technical jersey storm cuffs
• Taped seams
• Rubberized weatherproof hardware

17000